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Passion Stories - Interview edits combined with campaign footage (around the Vice Secret Party on 14th October 2010 in London) that focus on one celeb in particular and tell a more complete story of their passion for what they do and this passion comes from.

• A-Track, DJ Mehdi, Busy P
• Mantra & Sign up for the next Party
• B.O.B.
• Katy Perry
• The Like
• Cyclops

Passion for what we do brings the whole adidas family together, uniting everyone from the field to the stage and catwalk.

Make sure to check out: adidas - are you in?
adidas (MTV) music reporter, a studio day with Plan B, secret gig with The Enemy, privat Example gig, join the best footballers in London


DJs Passion Story @ Vice Secret Party London, 14.10.2010


From Paris to New York, fans flock to the sounds of A-Trak, Busy P and DJ Mehdi.
If that wasn't inspiration enough, what else drives the passion behind their beats

I just always did it ... going to bed with a smile

  
Game Faces - expressions show the passion in every moment of music or life. It is our game face that unmasks all pretence with an expression of unbridled, uninhibited and visceral passion.

we give everything we´ve got, then go back for more.
no doubts, no holding back, no giving in.
the court to the catwalk, the stadium to the street.
whatever the game, we play the same way:
heart over head. inclusion over ego united by passion,
we go all in - adidas Mantra

London Secret Party Autumn 2010 (extended version) - Sign up for the next Party




Passion Story feat. B.O.B. @ London East End


He was born in Georgia, raised in Decatur, but the stage has always been where he's most at home. 500 fans packed into a warehouse in London's East End.

Basically I make good vibrations for the masses across the globe

  
Game Faces


Passion Story feat. Katy Perry @ Los Angeles


What takes a young girl singing gospel in her local church to No.1 spot on the Billboard 200x. When she performs, she goes all in.

You know who I am ... people call me pop-star

Game Faces - Z / The Like & Katy Perry

  


Passion Story feat. The Like @ L.A.


"Z" (Elizabeth Berg), Laena (Geronimo), Tennessee (Thomas) from Los Angeles

I´d sing probably before I talked
music, books & hairspray ... travelling the world, having fun

siehe auch:
adidas Sports Passion Stories


feat. Derrick Rose, Lionel Andrés "Leo" Messi, Kenny Belaey, Louis Smith ...


Passion Story feat. Cyclops @ London


You need to have strong belief in your art to entrust it to the streets. Once up, it is no longer yours and your only hope is that whilst it exists, it serves to inspire.

I can´t see myself doing anything else, you know?

Die Grossen der Sportbranche starten mit massiven Werbekampagnen ins Frühjahr 2011.

• Foot Locker - Nike Air Max Lunar
• all adidas (Justice - Civilization, Single ab 4.4.11)
• Puma - Blam! Blam! (No-Maddz - Rise Above Profanity)
• Nike - Free Yourself
• Foot Locker - adidas L. A. Trainer II
• Puma Social - Feierabendathleten
• Reebok - Reetoners

Foot Locker - Nike Air Max Lunar feat. Mario Balotelli

Step inside Mario Balotelli's Manchester apartment and experience zero gravity with the new Air Max Lunar, launched by Foot Locker. Stay Un-grounded


Song: Lunar Riddim, MNEK und Nathan Retro

I love that shoes

Nike Air Max Lunar: Sky used to be the limit, Foot Locker now help you aim even higher ... exclusive to Foot Locker and designed to defy gravity ... unter facebook.com/footlocker.eu und footlocker.co.uk


adidas - is all in (30", long version below)

  

’all adidas’ brings the diversity of the brand together ... from court to catwalk, stadium to street - Erich Stamminger

     
Leo Messy, Beckham, Katy Perry, Derrick Rose, Louis Smith, Cyclops, B.o.B, David Villa, C. Wozniacki, Snoop Doggy Dogg, B.o.B., Dwight Howard, Mehdi, Jeremy, Rokko, Blanka
at youtube.com/adidas und facebook.com/adidas

Justice - Duo (elektronische Musik) aus Gaspard Augé und Xavier de Rosnay
Song: Justice mit Civilization (Ed Banger Records)
facebook.com/etjusticepourcivilization

  

The beating of a million drums, the fire of a million guns,
the mother of a million sons, Civilization !

Puma - Faas, Blam! Blam! feat. Usain Bolt

    


Song: No-Maddz mit Rise Above Profanity (youtube.com/NoMaddz)
Agentur: Droga5

No-Maddz was formed by Sheldon Shepherd, Everaldo Creary, Christopher Gordon and O'neil Peart as a Dub Poetry group at Kingston College / Jamaica in 2000 and recorded their debut album The Trod on March 2010.

Nomadz Rise Above Profanity @ Change a Life-concert, und
Puma Faas, Recording - Fasta Studio
   
World's Fastest Band - Rocker, Flex & Groove from Jamaica make Faas go fast
unter puma.com/running/faas


Nike - Free feat. Allyson Felix

der ideale Zeitpunkt um unsere Nike-Free-Serie ins Rampenlicht zu stellen und Verbraucher dadurch zu animieren, durch Training stärker und schneller zu werden - Davide Grasso, Brand Marketing

Song: Apollo Sunshine mit Today Is The Day
facebook.com/NikeRunning und nike.com/free

Nike Free Yourself - Throwdown (1'30") und adidas Super7 - Alysson Felix (2009)
     
Song: Human Beinz mit Nobody but Me


Foot Locker - adidas L. A. Trainer II


Musik: Remix (von Pilotpriest) Montagues & Capulets - Sergei Prokofiev
Footlocker und adidas Originals mit dem alten neuen Klassiker ... der L.A. Trainer wurde 1984 anlässlich der olympischen Spiele in L.A. eingeführt und ist mit seinem Old School Styling schnell zum Klassiker avanciert ... den L.A. Trainer II gibt es exklusiv bei Footlocker.eu


Puma Social - Feierabendathleten

Feierabendathleten. Die Helden der Nacht.
Vergesst Kalorienzählen! Vergesst Fitness Trainings!
... Ping Pong, Dart, Bowling, Billard, Kicker, Karaoke ...
Community auf feierabendathleten.de bzw. puma.com/social

Agentur: Droga 5 / McCann

Gejoggt wird nur zum Taxi

Reebok - Reeflections

internationale Reetone Testimonials mit Karen Wetterau

adidas macht Jeans, und Jeans-Spots werden immer sexier

• adidas Originals Denim - Girl next door
• Jack & Jones - Fitness Club
• Miss Sixty - I am looking really hot
• Calvin Klein - Jeans X

Girl next door feat. adidas Cupie Jeans





ausserdem:
"Polaroid" und "Open invite"
      


Join the Jack & Jones Fitness Club

die Frühjahrskollektion der Dänen Jack & Jones ist so hot ... better get in shape mit dem Jack & Jones online Fitness Club
unter jackjones.com/fitness und facebook.com/JackandJones
(free VIP Membership im Store, Facebook & im Werbespot: JJ-Gründungsjahr-2011)



Agentur: &Co


Belén Rodriguez for Miss Sixty's


original full-length, uncensored video on misssixty.com

Miss Sixty denims Collection, featuring slim fit cut and push-up models enhancing and correcting women's shapes.

Calvin Klein - Jeans X


Calvin Klein Jeans X feat. Model Lara Stone, A.J., Sid Ellisdon, Grayson Vaughan, Eric Anderson.

Immer öfter sind Werbefilme im Sport und Beauty / Fashion Bereich komplette Kurzfilme:
(Kurzfilme als Werbspots, Commercials like Short Films)

• Nike - The Black Mamba
• Bleu de Chanel - Der Film
• Dior Homme - Un Rendez Vous
• Dior Addict - Be Iconic
• Longchamp - Faraway
• Coco Mademoiselle - The Film

Kobe Bryant als Black Mamba

Product Placement gives us a Bigger Budget
   Bigger Budget = Bigger Explosions

Rechtzeitig zum All Star Game Mitte Februar released Nike Basketball die Hollywood Produktion Black Mamba - You loose this road game, you don´t go home.

... did you call Kanye and say hey ... everyone in Hollywood usually comes to see you

Director: Robert Rodriguez, feat. Kobe Bryant, Danny Trejo, Bruce Willis, Kanye West (der Boss)


Bleu de Chanel - Der Film

Regisseur: Martin Scorsese

... be unexpected ...
   She said Yeah

feat. Gaspard Ulliel - in Mailand
Parfumeur: Jacques Polge
Song: Rolling Stones - "She Said Yeah" war ursprünglich die B-Side einer Larry Williams Single, und wurde von den Rolling Stones im Album December's Children (And Everybody's) gecovered.

Rolling Stones | Myspace Music

weitere Zusammenarbeit zwischen Rolling Stones und Martin Scorsese
Rolling Stones - Shine a Light


Dior Homme - Un Rendez Vous (3. September 2010)


Director: Guy Ritchie
feat. Jude Law, Michaela Kocianova
Song: Muse mit Exogenesis Symphony Part I

Muse | Myspace Music


Dior Addict feat. Kate Moss


Musik: Duran Duran
Model: Kate Moss
Regie: Jonas Akerlund
The first ever Dior makeup product was a lipstick, which extended the Dior universe by adding a final touch of colour to a look. Simple, audacious and ultra-feminine, colourful lips have since become a Dior trademark. Divinely styled by the artist René Gruau in the late forties, today Dior Addict is embodied by the one and only Kate Moss.


Longchamp - Faraway the Movie, Trailer 1 (3. März 2011)


Song: Nancy Sinatra mit Sand
Regie: Alasdair Mclellan
feat. Kate Moss


Chanel - Coco Mademoiselle feat. Keira Knightley and Alberto Ammann


Music: Joss Stone mit It's a man's man's man's world (James Brown, Betty Newsome)
Regie: Joe Wright


Dior mit David Lynch - Lady Blue Shanghai
Frank Miller / Gucci und u.v.w.

Die besten Sport Werbefilme des Jahres 2010 anhand der Zugriffszahlen des Youtube Channels (The)Reklamefernseh(e)n:

• Coke - History of Celebrations


• Pepsi Max - Football Advert (Song: Oh Africa)


• adidas Originals - Why cant there be love


• Reebok Easytone (Song: Sizzer)


• Puma - Hard Chorus

Die ersten beiden "Sport"-Spots promoten Getränke-Hersteller und sind die beliebtesten Filme im Fußball WM Jahr 2010:


Coca Cola - History of Celebrations

mit Albert Roger Mooh Miller (Milla) aus Kamerun
the originator of dancing whilst celebrating a goal

Der Fußball hat unsere Zeit verändert

Song: K´naan mit Wavin' Flag - the Peoples' Anthem

Pepsi Max - Oh Africa

mit Lionel Messi, Thierry Henry, Ricardo Kaká, Frank Lampard, Andrei Arshavin and Didier Drogba & Akon

inoffizielle WM-Hymne

Song: Akon mit Oh Africa feat. Keri Hilson (& Soweto Gospel Chor)

Reebok Easytone

mit jedem Schritt schönere Beine und ein festerer Po

Our reputation was in the toilet, [and customer recognition] was too - Uli Becker

Song: Sizzer Amsterdam (Smid & Smid) - Steffen Morrison mit Shake It

Reebok - Reeflections (2011 Easytone Spot)


Reetone Testimonials mit sieben Frauen aus weltweiten Straßencastings.

Die überwältigende Resonanz, die wir seit der Einführung der Easytone-Schuhe erzielt haben, hat uns inspiriert, Easytone-Fans in der ganzen Welt zu finden, die 2011 ihre Toning-Geschichten mit uns teilen - Katrin Ley
(und Gruß)

adidas Originals - The Street Where Originality Lives

the adidas Originals neighborhood

This is where athletes, artists, entertainers come together to show their colors, their style and their originality.

Song: Dee Edwards mit Why Can’t There Be Love (remastered by Gilles Peterson)

Puma - Hard Chorus, British "Hooligans"

Tottenham Fans zum Valentine's Day 2010

Song: nach Savage Garden - Truly Madly Deeply


weitere Top Spots:
Top Sport Werbespots 2009